Accountability Statement #1


This is a meta post (a first!) about the direction of Ridiculously Extraordinary and changes I’m making.

As I was getting ready to post a new article today (in keeping with my new Tuesday/Thursday posting schedule) I decided against it and I’m posting this instead.

I’m going back to posting once/week. Not because twice/week is too much. It’s not. Although even the short post this past Tuesday (Enjoy The Process) took 3-4 hours to write/edit (did I mention I’m a very slow editor?) this blog doesn’t take an exceptional amount of time every week.

Note about editing: Enjoy The Process was a very lengthy, 1,000+ word article at one point. I edited and edited until it got down to less than 500 words. That takes a while.

The reason I’m going back to a once/week posting schedule is I’m actually writing more than ever before. But all that extra writing which I had planned for this blog is now going to go out as guest posts on other blogs.

If I want to get anywhere with this blog (I do) I need more readers. Writing guest posts for other blogs will expose this blog to more readers. Simple enough, right?

As of now I get most of my traffic from search engines and 2nd most from RSS subscribers. My goal is to make it so my #1 source of traffic is other people/Web sites.

Don’t get me wrong, having just 1 regular reader is awesome and I’m grateful I have quite a bit more than that. But if my goal is to change 100 lives (it is) I need at least 10,000 regular readers.

Why so many?

Coming from a direct marketing background I know that, unfortunately, most people don’t take action. 100 is 1% of 10,000 and a 1% response rate is regarded as a generally good response rate. In this case, we’ll call it an “action rate.”

Lots of you have asked how exactly I’m going to help those 100 action-oriented people achieve Ridiculously Extraordinary Freedom.

Besides the free content on this blog (which I hope will help a lot of people) I’m eventually going to sell specific products about achieving Ridiculously Extraordinary Freedom. As of right now I have no products in the pipeline, but I do have plans for products, books, and workshops.

The last time I sold an informational course ( was over 5 years ago. It sold out 30 spots (10 at $997 and 20 at $497) in an hour.

Quite a few of the people who joined that program ended up making an extra $50-$100k.

It’s proven that I can produce results.

I just don’t have the big audience I once had. I had almost 50,000 double opt-in e-mail newsletter subscribers at one point until I essentially deleted them all (some of you are still following me, hello and thanks!) and quit the information marketing business.

This is all a long way of saying, if you’re going to be a Ridiculously Extraordinary Reader you should know that eventually there will be something for sale here.

There will never be any paid advertising, of course, and all of the blog content is free for you to steal and do with as you see fit. That will never change.

I will let you know (probably via when my first guest posts start hitting the blogosphere. I don’t have any confirmed yet, but they’re coming.

And if you’ve got a blog about freedom, health, business, or personal development and need a guest post (maybe you’re busy, going out of town, or broke your fingers in a freak typing accident) let me know: KarolGajda AT I’ve got your back. :)

Oh, and just to be clear: my goal is to have those 10,000 regular readers by October 23, 2010 (1 year from today).

Thoughts? Share ’em in the comments or e-mail me.

If not, see you on Tuesday with a new article!


  1. You can get way more given you use advertising, or doing lots of guest posts, submitting them to places like readit or Ezine articles.

    Also anytime you make a goal, don’t limit your mind ot a specific goal.

    Jack Canfield always talks about making a goal with “this or better” at the end.

    In your case 10k reader or better

    good luck

    • Hey Mac,

      Thanks for your comments. As my site states: “My thoughts can’t be bought (no paid ads on this site).”

      The goal of RidicExtra is not to make the optimal amount of money for myself. It’s to help the optimal amount of people.

      RE: goal setting. 10k in 1 year is an attainable goal. It’s not the end goal.

      Thanks again!

  2. I read your article on Zen Habits about traveling light and had to check your site out. Your plan has worked – I look forward to digging through all your articles – thanks for branching out!

  3. I got sucked in by your Zen Habits post too, and was instantly hooked. I’m not much of a blog reader, actually, but yours earned a bookmark on my minimalist toolbar.

  4. “This is all a long way of saying, if you’re going to be a Ridiculously Extraordinary Reader you should know that eventually there will be something for sale here.”

    Everyone who wants something from us, lies. The chances are if they told us the truth, they wouldn’t get what they want from us. Can anyone sell and market their products without the standard marketing lies? Can it be done?

  5. Another reader from ZenHabits. I’ve struggled with making RSS feeds useful in the past but am going to give it another shot and possible even follow you on the dreaded Twitter (was having a debate with a colleage today about the usefullness or not of Twitter).

    I see you mentioned in a reply that you are in Internet Marketing, would be interested in reading a post about working on the road – we all have to fund our travels somehow and I’m hoping to escape the 9-5 grind next year!

    • Thanks Chris! I appreciate you subscribing/following/commenting. :) Have fun leaving the 9-5 grind. ;)

      I will probably write a post about working on the road, thanks for the suggestion!


  6. I found you through a line from Man vs Debt through Money Rules Debt Stinks. Funny how this linking thing can take you so far. I like what you are doing and will follow you.

  7. Hi,Karol,
    In your Mind Control Letter, do you read it once then forget about it until it materializes, or do you read it daily?I’m grateful for the info,

    • Hi Jack,

      Thanks for asking.

      If you’re consistently working on achieving the goal that is laid out in the MCM letter then it’s not necessary to review it daily. It really boils down to being clear and believing what you wrote in the letter and then acting on it.


  8. Hi, I also come from zenhabits, I´ll be one of your 100 people or more, I´ll let you know as soon as I get the Freedom!

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