Most limits & limitations that we think are in place for our lives and our businesses are self-imposed.
Think about some of your all-time favorite pieces of music. (Bear with me if you’re not a music fan.) A few of my favorites are Black Sabbath’s Vol. 4, Death’s Symbolic, Creedence Clearwater Revival’s Green River, and Nirvana’s Nevermind.
My little Macbook Air has more processing power than the studios that recorded & engineered every single one of those albums. And yet I’ve found myself saying, “Ugh, I can’t make good sounding music on this thing.”
It’s less about the equipment and more about the user.
If you’ve ever done technical customer service then you’re familiar with the term “user error.” This is when the equipment works just fine, but the user is to blame for any alleged technical difficulties.
The issues in our lives and businesses are nearly always the equivalent of user error.
I don’t make good sounding music on my Air because I haven’t mastered the equipment. It’s not because the equipment is lacking. (Sure you could argue an audio interface and a good mic will go a long way, and you’d be right, but let’s not go there for the purposes of this article.)
The Apollo Guidance Computer had 64 Kbytes of memory and ran at the turtle-like speed of 1.024 Mhz. If you have an iPhone or any other smartphone you’ve got a stronger/faster computer in your hand than what put a man on the moon.
If you haven’t put a man on the moon and you’re worrying about not having good enough equipment to accomplish whatever it is you’re after, then I have some important news for you. It’s you.
Stop setting limits and there are no limitations.