Celebrity Then And Now
Posted by Ryan Neal
Celebrity Then And Now
Publication: RidiculouslyExtraordinary. Posted by Ryan Neal
Daughter of Ji Haipeng
Currently Known For:
Heiress to Logan Property Holdings
March 6, 1990
Daughter of Ji Haipeng
Some billionaires like Richard Branson or Warren Buffett don’t shy away from the public eye, and are always popping up in the media to give financial advice or show you how to become successful yourself. Young billionaires also tend to get a lot of press, since seeing someone in their 20s control that much money is very interesting to a lot of people. One young billionaire that’s been able to stay away from the limelight, though, is Perenna Kei of Hong Kong, who at one point was the world’s youngest billionaire.
Kei’s father Ji Hai Peng is the one that established Logan Property Holdings during the 1990s, focusing mostly on real estate that develops land, creates office units and rents out a lot of different properties. Quickly, Logan experienced tremendous growth in its early years, and became incorporated in 2010 as one of China’s fastest growing companies. By 2018, Logan became one of the 50 largest companies within China, and one of the 125 fastest growing companies in the world. Currently, Logan sits as one of the 1,400 largest companies on Earth, with over $4 billion in revenue and $17 billion in assets, creating $1 billion in profit on a yearly basis.
Almost everything that surrounds Kei’s life is a bit of a mystery. Everyone knows who her father is, but outside of that, her personal details are quite hidden. It’s been said that she was born in 1990, though it’s not even clear who her mother is. Even Kei herself has had many different personas growing up, using the name Ji Peili in prior years. Depending on what country you’re in, she’s also known as Kei Hoi Ting or Ji Kaiting. What we do know, however, is that Kei would eventually head to England, where she earned a degree in economics from the University of London.
Controversy would surround Kei and her family when she became the world’s youngest billionaire in 2014 at just 24 years old. That year, her net worth was reported to jump to $1.4 billion, after she inherited much of the fortune that Kei Hoi Pang had left for her that was valued at 85 percent of the Logan stake. Almost immediately, though, people started to say that she was only worth several million, and that she became a billionaire for tax dodging purposes, as her father was still in control of the company.
The reasoning behind it is that Kei herself became a Hong Kong citizen so that she wouldn’t have to report offshore earnings to the Chinese government. This is something her father couldn’t do despite the company being based in the Cayman Islands, and Kei was also a citizen of St. Kitts and Nevis after paying a hefty sum. Almost everyone in the business world knew that Kei wasn’t running the company despite her massive stake, though the transfer of power and keeping the earnings reports away from the Chinese government was declared legal. So while Kei is technically a billionaire with a net worth of now $1.3 billion, it’s unclear how much of that money she actually has on hand.
With all of that in mind, many people want to know simply who Kei is, and what she does as an executive within her father’s company. According to sources, she doesn’t have a role at Logan outside of holding onto much of the company’s money since it went public in recent years. Any time that there’s a financial decision that has to be made, the company says that Kei will only do anything “in accordance with Mr. Ji’s direction,” meaning that her father is still most certainly running the show.
Currently, Logan has Kei listed as a non-executive director. The executive directors on the board include chairman Kei Hoi Pang, as well as Ji Jiande, Xiao Xu and Lai Zhuobin. In the years since becoming the world’s youngest billionaire, things have been quiet for Kei on the business front. Other than the fact that she moved to England for college, headlines have been surprisingly absent from her life. It’s possible that she’s assumed another new identity, which isn’t out of the ordinary for those in China or Hong Kong that carry a lot of wealth.
Kei’s father also handed over control of the company to his younger brother in 2018, though reports say that Ji Haipeng still has any final say to what happens with the money in his daughter’s name. It’s certainly a very confusing situation for those on the outside, and there are probably many on the inside that aren’t 100 percent certain as to who’s in charge of what exactly.
Still, Kei is a very wealthy young woman, whether she has access to her fortune or not. You won’t find many photos of the 24 year old billionaire, and she doesn’t have say in the day-to-day operations. It just goes to show that China’s interest in young billionaires is almost non-existent when compared to the western media.