It’s not pre-launch week anymore. How To Live Anywhere launches tomorrow! I’m so fired up. I’m really looking forward to unleashing this bad assery on the world.
What we’ve covered so far:
Today’s article is about, quite possibly, the most important lesson I’ve learned in life.
“What?! What are you talking about?! Shut. Up!”
I had just told a friend of mine that I pulled in $9,000 in 1 hour and I think her reaction was warranted. By the time the product I was selling had sold out 4 hours later I pulled in just a tad over $20k profit.
I was really proud of myself. It was a crazy adrenaline high and it was almost surreal. By the way, I don’t state any of this to brag, but just to show you what is possible. And, more than that, to show you why monetary goal setting is worthless.
I’ve already discussed building trust, giving good content, and the power of an e-mail list. Well, those things all came together on that day.
But that wasn’t the first or the last time I pulled in over $10k profit in one day.
In How To Live Anywhere I interview a guy named John Reese. I paid $4,500 to attend his private workshop in March of 2004. Later that year he released the core information from that workshop in a huge course called Traffic Secrets that cost almost $1,000.
It was August 17, 2004. John pulled in $1 million that day. Me? I sold 35 copies of his course, getting a $500 commission on each one. $17,500 for selling a product that was not mine. That was my first 5 figure day as an affiliate (also not my last).
That is the power of giving people what they want. If you give enough people what they want, you will get what you want. I didn’t have the biggest audience, but I was one of John’s top affiliates anyway. That’s a recurring theme in my life. Besides the temporary setback I wrote about in Why I Quit, my thinking has always been to give, give, give. And then I always got what I wanted.
The problem: At the time all I wanted was money.
Nothing else mattered. I didn’t need all the money I was making, but my goal was to make more, more, more. Fill the bank account! I wanna see lots of zeros! Sell! Sell! Sell!
Listen, I know it sounds like I’m complaining about money. That’s not it. It’s very hard to tell someone “money, as a goal, is dumb” during a time when so many people are affected financially.
While things may be a little more difficult these days, a fun shift is happening. I see a lot of people who are getting back to basics.
Can’t afford cable TV? Awesome, you get to spend more time reading to your kids, or taking walks, or enjoying true peace and quiet.
Can’t afford to go out partying every night? Sweet, invite some friends over, cook out, hang, bond.
Why Money Is A Useless Goal
Money goals are empty numbers and life is not a contest. Making more money doesn’t make us more special. Making more money doesn’t make us happier.
The happiest wealthy people I know grew that wealth as an aside. It happened because they were focused, living awesome lives, giving people what they wanted, but without a number as an end goal. The most depressed wealthy people I know have only money as the goal.
The happiest “regular Joes” I know are happy because they’re focused, living awesome lives, giving people what they want, and setting experiential goals instead of monetary goals. The most depressed “regular Joes” I know are depressed because their end goal is money.
Do you see the connection?
Monetarily wealthy or not, happiness is not determined by a dollar amount.
Depression, whether someone is a millionaire or not, is rooted in some random dollar amount.
Why You Don’t Need $10k In A Day
I’m not going to say it’s not awesome making $10k in a day. It is. But it’s no more awesome than spending an afternoon in the park (Park Zachodni here in Wroclaw, Poland for example!), taking the time to enjoy the cool breeze and the hot sun.
We do need money to live. And we also need money to Live Anywhere. That’s a fact.
We just need a lot less than we think we need.
Money Goals vs Experiential Goals
A short while ago I talked about Living Dreams vs Chasing Dreams. Setting monetary goals is chasing. Setting experiential goals is living.
For example, maybe you want to do what I did and learn how to build a guitar from scratch in India. Awesome experiential goal!
Now, figure out the cost: $1,200 for the course, $1,000 for an economy flight (unless you do what I did and use Frequent Flier Miles to fly business class), $400 for a room and food for 3 weeks. That’s only $2,600 for an unforgettable experience, complete with take home prize (the guitar!).
Tell me which one of these goals feels better to you:
– I will make an extra $2,600 in the next 90 days.
– I will make an extra $2,600 in the next 90 days so I can experience the bad assery of spending 3 weeks hand building a guitar in India!
When you feel a goal something clicks in your brain. Solely monetary goals are unfeeling and soulless. When you set a goal based on an amazing experience your synapses will start firing and help you focus on achieving.
The Time Has Come
How To Live Anywhere is coming tomorrow. (Yay!) I will post on this blog at 10:30am EST to let you know, but if you want a headstart to get the fast action bonus just get on the Priority Access List below.
By the way, the process for pulling in $17,500 like I talked about above is the exact same process I write about in The Anatomy of a 4 Figure Affiliate Promo case study, which is part of the How To Live Anywhere course. The difference is, this recent 4-figure-in-a-day monetary goal had a purpose. I’ll let you know about that another time. ;)
This has been my first really public launch in a long while. Whether you decide to buy How To Live Anywhere tomorrow or not, thank you so much for sticking around!
And, as always, results are not typical. Your results may not match mine or they might blow mine away. Remember, this is not a contest. :)
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